Secure Search Revolutionizes Keyword Data for Chiropractors
Chiropractors who have been relying on Google’s keyword data may be disappointed to discover that this is no longer available. However, the reason this data went away is for the greater good. The push for secure internet browsing has taken away this data, but it’s provided better security in return. As a chiropractor, it’s important to understand secure search and how it is changing online marketing so that you can adjust your SEO strategies accordingly.
Secure search has been around for several years, but its impact is now being felt by websites that rely heavily on Google Analytics data. Secure search means that Google encrypts all search data, preventing others from seeing it. This sounds like bad news for marketers who want to know which keywords are most effective for their campaigns. However, there are ways to gain insights into which keywords are driving traffic to your site without compromising privacy.
One option is to use Google AdWords. It’s not a perfect solution, but it can provide some data on which keywords are driving traffic to your website. Other tools like SEMrush or MOZ can also help you identify which keywords are driving traffic to your website.
The key takeaway is that the emphasis on securing internet traffic is here to stay, making it nearly impossible to track keyword data through Google Analytics. This development is changing the way chiropractors do business, and The Chiropractor Agency has all the tools and expertise to help chiropractors adjust their marketing strategies to this new reality.
The Chiropractor Agency is a leading digital marketing company that offers comprehensive services specially designed for chiropractors and chiropractic clinics. Their team, which has over 15 years of experience, has a wide range of services in their portfolio, including SEO, branding and logo design, Google Local Service Ads, paid search advertising, mobile and text marketing, reputation and review management, social media management, web design, email marketing, content marketing, video marketing, patient retention and optimization, patient lead generation, health care technology consulting (EHR/EMR systems, patient scheduling, assessment technology, telemedicine platforms), and medical directory optimization.
Here’s a summary of the benefits of The Chiropractor Agency’s digital marketing services:
At The Chiropractor Agency, we understand how difficult it can be to get noticed in today’s digital world. That’s why we’re here to help you. We offer digital marketing services specifically designed for chiropractors and chiropractic clinics. So why not schedule a strategy session with our team of experts today to learn how we can help you? Contact us now to learn more!