The Impact of Healthcare Reform on Chiropractic: What Chiropractors Need to Know

With healthcare reform a topic that’s been around for quite some time now, the changes and policies have started to impact the way chiropractors work, too. This isn’t just limited to certain doctors, or practices, as these new reforms have the ability to change the entire future of healthcare for a multitude of reasons which is why chiropractors need to be aware of how they will be affected and what they need to do to prepare.

Decreased Insurance Coverage:

One of the most significant impacts that healthcare reform has had on chiropractic is decreased insurance coverage. With the rise of high deductible health plans (HDHPs), as well as the increased number of people who are uninsured, payments for chiropractic care have decreased. This, in turn, has led many chiropractors to look for other ways to increase their revenue and expand their practice, outside of relying on insurance providers for payment. This is where The Chiropractor Agency can be extremely beneficial to chiropractors and chiropractic clinics, by providing professionals with the tools and knowledge necessary to build a successful practice without relying solely on insurance providers.

Alternative Medicine:

Another impact of healthcare reform is the increased interest in alternative medicine, such as chiropractic care. With more people searching for natural ways to treat their ailments, chiropractors have the potential to help bridge the gap between traditional health care providers and the transfer of patients to alternative health care practices. Though this presents opportunities, some chiropractors may need to adapt their practice to reach new patients, and that’s where The Chiropractor Agency can help. With experienced digital marketing professionals, the agency can help chiropractors effectively target new patients with services, such as SEO, branding, PPC advertising, mobile marketing, and social media management, to name a few.

Patient-Centered Medical Homes:

Lastly, patient-centered medical homes have emerged as a concept that healthcare reform has been focused on. These homes are designed to provide patient-centered care, with a strong emphasis on coordination and integration of care, particularly for individuals with chronic or complex medical conditions. As a result, chiropractors need to offer more services to complement primary care, which may include nutrition and wellness programs, as well as alternative care practices. The Chiropractor Agency’s patient retention and optimization services can help chiropractors retain patients, and keep them coming back. Additionally, the agency’s healthcare technology consulting services can help clinicians enhance their practice management systems to improve patient care.

The Solution:

The Chiropractor Agency is the perfect solution for chiropractors and chiropractic clinics who are looking to adapt to the changes healthcare reform has brought on. The company’s experienced team has over 15 years of experience in providing digital marketing services to healthcare professionals, and its focus on chiropractic care means the team has the skills and expertise to help clinicians a successful practice. From branding and logo design to reputation management, as well as health care technology consulting, The Chiropractor Agency has the services that chiropractors need to stay competitive, grow their practice and navigate the new healthcare landscape in the most effective manner possible.

Don’t wait until your practice is affected by healthcare reform to make changes. Schedule your strategy session with The Chiropractor Agency today and take the first step in securing a successful future for your practice.

The Chiropractor Agency offers the following services:

  • Search Engine Optimization
  • Branding and Logo Design
  • Google Local Service Ads
  • Paid Search Advertising
  • Mobile and Text Marketing
  • Reputation and Review Management
  • Social Media Management
  • Web Design
  • Email Marketing
  • Content Marketing
  • Video Marketing
  • Patient Retention and Optimization
  • Patient Lead Generation
  • Health Care Technology Consulting (EHR/EMR Systems, Patient Scheduling, Assessment Technology, Telemedicine Platforms)
  • Medical Directory Optimization